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Course
Introduction to Salesforce Marketing Cloud
Duration: 1 day
1’960.- CHF excl. VAT.
virtual or onsite
Marketing Cloud is Salesforce's B2C marketing automation tool that helps you communicate with your customers at the right time and place. We will show you how to get the most out of Marketing Cloud and walk you through the basic steps.
Learning Objectives & Content
- Learning the basics
- Administration in Marketing Cloud
- Customisation of user roles
- Creation of emails
- Creation of data extensions
- Introduction to automation
- Customer journeys
Target audience
- B2C marketers already using Salesforce as their CRM
- Marketing Cloud users with an interest in optimisations
Prerequisite
- Initial experience with Salesforce products such as Sales Cloud, Service Cloud, Nonprofit Cloud
- Marketing Cloud in use or planned implementation
Your instructor
Liesbeth Deddens is a marketing automation specialist with 20 years of marketing experience.
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