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Marketing Automation Products
Products
Which Marketing Automation Software is the right one for you?
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| Description | With Brevo (formerly Sendinblue), businesses can send personalized emails, generate leads, and build customer relationships. Brevo automates email campaigns easily and efficiently. The tool offers an intuitive user interface, drag-and-drop email creation, automations for email campaigns, and even a simple CRM for contact management. |
Mailchimp is a very popular newsletter tool. Additionally, it can also be used as a Marketing Automation tool to automate many marketing activities. It is less comprehensive than the Salesforce tools, but the handling is easier to learn & the offers are much more affordable especially for smaller companies. |
ActiveCampaign offers an ideal balance between complexity & clarity. The simple structure is to be emphasized. In addition to Marketing and Sales Automation, ActiveCampaign also offers an integrated CRM. |
Account Engagement (formerly Pardot) offers comprehensive automation tools for every step of your sales funnel. This begins with the segmentation of your customer group and ends with the transfer of qualified leads to your sales team. The detailed tracking of your leads enables you to precisely measure and analyze all marketing activities. |
Marketing Cloud as part of the Salesforce CRM platform is a very comprehensive marketing automation tool. Within a journey, you can create multiple touchpoints at the time the information is relevant to the user. Easily combine email and SMS and personalise each interaction. |
Marketing Cloud Growth is the latest marketing solution from Salesforce and has been specially developed for medium-sized companies. It accesses data from the Data Cloud to create personalised campaigns and marketing automations. Using prompts written in natural language, it is possible to easily create new target group segments and marketing assets. Salesforce Data Cloud is the real-time data platform for managing customer data from various sources in a centralised and harmonised way. It enables your company to obtain a 360° view of your customers. |
| Ideal for | B2B, B2C | B2B, B2C | B2B, B2C | B2B | B2C | B2B, B2C |
| Company size | small – medium | small – medium | small – medium – large | medium – large | large | medium - large |
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e-mail
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e-mail landingpages social media posts digital ads |
e-mail landingpages SMS |
e-mail landingpages social media posts |
e-mail mobile (Push, SMS) landingpages social media posts social media monitoring digital ads |
e-mail landingpages SMS (add-on) Generative AI and prompts in natural language for campaign content etc. Website tracking Data integration (external & internal data sources) with zero-copy Real-time analyses Connection to marketing, sales, service cloud |
| more about Brevo | more about Mailchimp | more about ActiveCampaign | more about Salesforce Account Engagement | more about Marketig Cloud | more about Marketig Cloud Growth & Data Cloud |
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