Blog with useful information and tips about Marketing Automation


Dive into the world of Marketing Automation

Practical & helpful knowledge that makes your daily life with Marketing Automation easier!

What is marketing attribution?

Introduction to marketing attribution Marketing attribution is a form of reporting that allows marketers to measure the impact of a channel or campaign on a specific outcome, such as revenue. It is an attempt t...

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Using chatbots for marketing

Chatbots are increasingly used on the web. They can automate repetitive tasks and increase the engagement of website visitors with personalised support. With the growing number of products and services, which are also be...

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An introduction to data quality

What is data quality? In a broader sense, the term data quality involves assessing how well data is usable for a particular purpose. Poor data quality can have a direct impact on business performance. This can include: R...

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Waym - Die Marketing Automation Agentur in Bern

Waym Marketing Automation
Waldeggstrasse 41
3097 Liebefeld
Tel: +41 31 371 63 03