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Data integration without copying data from other systems? Zero-ETL technology makes it possible. Today, businesses have access to more and more data — it is collected through social media, e-commerce platforms, and digit...

In today's competitive digital landscape, reaching potential customers isn't just about delivering a single message. It's about creating a dynamic, multi-touchpoint experience that engages, educates, and keeps your brand...

Salesforce Marketing Cloud (SFMC) Journeys offer a powerful way to engage with customers through multiple channels such as email, SMS, WhatsApp, and push notifications. You can personalize interactions based on customer ...

Introduction Email marketing continues to be one of the most popular methods to reach customers. There are many tools available to create, personalize, and automate email campaigns. Among the most well-known solutio...

Introduction to marketing attribution Marketing attribution is a form of reporting that allows marketers to measure the impact of a channel or campaign on a specific outcome, such as revenue. It is an attempt t...

If you want to repair your bike, you need different tools, have different time available, and have a different budget than if you want to build a treehouse for your kids. It's exactly the same in digital marketing. Depen...

Apple recently announced a new Mail Privacy Protection for their mail app for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This should start between September and November this year. For marketers, one point is cruc...

Chatbots are increasingly used on the web. They can automate repetitive tasks and increase the engagement of website visitors with personalised support. With the growing number of products and services, which are also be...

What is data quality? In a broader sense, the term data quality involves assessing how well data is usable for a particular purpose. Poor data quality can have a direct impact on business performance. This can include: R...

There are countless email service providers (ESP) and software solutions for Marketing Automation. A large selection does not always make the decision easier. That's why we're jumping right into the topic. After this art...