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Workshop
Digital Marketing Strategy Workshop
Duration: 1 day
Price: 1’960.- excl. VAT.
virtual or onsite
What are the different tools available to you in digital marketing? At which touchpoints in the customer journey do you have the opportunity to communicate with your customers? What interventions can you implement to achieve defined goals?
In this workshop, we will give you the tools to adapt your digital marketing to the current requirements. Together we will develop a strategy and move your digital marketing to the next level.
Agenda
- Alignment
- Problem areas, goals & KPI: Together we translate the business goals to your digital marketing.
- Data quality: We examine the currently collected data and determine the quality of the data.
- Buyer personas & target groups: You prioritise your target groups & buyer personas.
- Customer Journey: Together we establish the journeys of the most important target groups.
- Current digital marketing tools: Depending on your level of knowledge, you will briefly get to know the most important tools.
- Possible solutions in digital marketing: You will learn which content formats work best for your target groups, which channels are best for distributing the content and at which touchpoints which solutions could be introduced.
- Processes in marketing: We examine the existing processes and check together where automation can provide support.
- Technical requirements: We discuss which technical requirements for the existing system landscape need to be taken into account.
- Next steps: Together we find quick wins and define the next steps.
Target Group
- Sales manager
- CEO
- Marketing Managers, Marketing Assistants
- Social Media Managers
- Webmasters
- PR Managers
- Division Managers
- Product Managers
- Sales Managers
Preparation
- It is advantageous if you already have prior knowledge in the areas of brand values, target definition and target groups.
- Know what is already being practiced in your company's digital marketing and social media marketing.
Your Workshop Leader
The training is conducted by one of our experienced specialists, depending on the focus: Sarah Schürch is a Marketing Automation Specialist & Data Analyst. Liesbeth Deddens is a marketing automation specialist with 20 years of experience in marketing.
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