What is Salesforce Marketing Cloud Growth?

Salesforce Marketing Cloud Growth is the latest marketing solution from the Salesforce CRM platform. It uses data from the Data Cloud to enable personalised marketing campaigns and automated customer journeys. The unified customer profiles (Unified Individuals) generated by the Data Cloud can be used for personalisation. By using generative AI, marketers can create and optimise content such as emails, campaigns and segments. With prompts written in natural language, new target group segments, campaigns and marketing assets can be created in minutes without any coding. With integrated multi-channel features such as email and SMS (add-on), Marketing Cloud Growth provides a unified platform to create cross-channel customer experiences.

 

Salesforce Markeing Cloud Growth: Flow-Möglichkeiten in Kampagnen

What is Salesforce Data Cloud?

Salesforce Data Cloud is a real-time data platform that enables your company to centrally integrate and harmonise customer data from various sources. The platform creates a standardised customer profile across the sources - the so-called Unified Individual. You can load data from a variety of source systems into the Data Cloud - from the Salesforce Sales Cloud or Service Cloud, of course, but also from external data sources such as the website, Amazon S3, e-commerce platforms, ERP systems or other databases. As the Data Cloud is based on zero ETL technology, you can also use data from other data warehouses such as Snowflake or Google BigQuery in real time - without having to physically copy or transform it. As soon as the data is available in the Data Cloud, you can use the Insight function to gain valuable insights into your customer database or use the data in the Marketing Cloud Growth for your marketing campaigns. You can either write SQL, the common data query language, manually or compile it with a user-friendly drag and drop builder.

 

Salesforce Data Cloud: Daten-Mapping von Objekten

Possibilities of the Marketing Cloud Growth for Marketing Automation

  • Generative AI: With the Salesforce Einstein features, it is possible to create campaign content, segments and personalised email content using artificial intelligence in the background. The prompts can be written in natural language to create the segments or marketing assets in just a few minutes.
  • Standardised platform: Connection to the Salesforce Sales, Service and Commerce Clouds via an easy-to-set-up connector.
  • Automated customer journeys: Automate your communication processes based on customer behaviour and preferences. This can be achieved using Salesforce Flow functions.

 

Possibilities of the Data Cloud for Marketing Automation

  • Real-time data integration: Centralisation and harmonisation of your customer data from various internal and external sources (Salesforce Clouds, Amazon S3, ERPs, etc.). Zero-ETL technology allows for the integration of data from other data warehouses without physical copies and enables real-time access.
  • 360° customer view: Creation of a standardised customer profile that bundles information from various sources and provides you with a comprehensive basis for targeted marketing measures.
  • Identity resolution: Automatic merging of customer data to avoid duplicates and create a consolidated view of your customers.
  • Segmentation and data actions: Targeted addressing of customer segments based on current data and analyses. With the help of data actions, the insights gained can be transferred directly into sales processes - for example by triggering notifications to sales teams.

 

The Marketing Cloud Growth and Data Cloud Conclusion:

Salesforce Marketing Cloud Growth and Data Cloud together offer a solution for companies that want to optimise their marketing activities and automate them with the help of data. While the Data Cloud provides a central platform for integrating and harmonising all customer data, the Marketing Cloud Growth enables this data to be used for personalised and efficient marketing campaigns. As both tools are integrated into the core Salesforce platform, many functions are already familiar when using Salesforce CRM.

 

The Marketing Cloud Growth and Data Cloud target audience:

Medium-sized to large companies in the B2C or B2B sector that want to automate and optimise their marketing processes with data support and use Salesforce as a CRM.

 

I would like to have a Demo of Salesforce Marketing Cloud Growth and Data Cloud