powered by
Select your language
Workshop
Marketing Automation Strategy Workshop
Duration: 1 day
Price: 1’960.- excl. VAT.
virtual or onsite
Together we design the Marketing Automation strategy for your company.
Agenda
- Alignment
- Problem areas, goals & KPIs
- Buyer personas
- Customer journey map
- Defining content
- Determine automation
- Examine processes in marketing
- Determining data quality
- Technical requirements and evaluation
- Next steps
Target Group
- Sales manager
- Marketing manager
- Online marketing managers who are introducing Marketing Automation in their own company/organisation.
Preparation
We recommend knowing the basic knowledge of Marketing Automation from the course "Introduction to Marketing Automation".
Your Workshop Leader
The training is conducted by one of our experienced specialists, depending on the focus: Sarah Schürch is a Marketing Automation Specialist & Data Analyst. Liesbeth Deddens is a marketing automation specialist with 20 years of experience in marketing.
powered by 