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Thursday, 03 October 2024

Mailchimp vs. Brevo: Which Email Marketing Tool Suits You?

Sarah Schürch

Introduction

Email marketing continues to be one of the most popular methods to reach customers. There are many tools available to create, personalize, and automate email campaigns. Among the most well-known solutions are Mailchimp and Brevo (formerly known as Sendinblue). But which of these two providers best meets your needs? This article provides a comparison to help you decide.

User interface

Mailchimp: Mailchimp's user interface is well-structured and user-friendly. The dashboard offers a clear overview of campaigns, templates, and audience segmentation. Even beginners will find it easy to navigate the platform and start creating campaigns.

Brevo: Brevo has a similarly clear and well-organized interface. Campaign creation, contact segmentation, and dashboard metrics are all accessible without much difficulty. However, some users may find Mailchimp's interface slightly more polished.

Feature comparison

Mailchimp: Mailchimp is primarily focused on email marketing but also provides features for social media ads, pop-up forms, and limited automation like abandoned cart reminders. It also offers A/B testing for subject lines and content, but more advanced analytics and segmentation options are only available in higher-priced plans.

Brevo: Brevo distinguishes itself by including email, SMS, and WhatsApp marketing. In addition to classic email campaigns, Brevo supports transactional messages, push notifications, and even sales pipeline management. Its automation features are more extensive than Mailchimp's, enabling complex workflows based on customer behavior.

Email campaigns and templates

Mailchimp: Known for its wide selection of pre-designed templates, Mailchimp allows users to easily customize emails to align with their brand's style. The drag-and-drop editor is particularly user-friendly, enabling fast, attractive email creation.

Brevo: Brevo also offers an extensive library of templates, and the drag-and-drop editor is intuitive and flexible. However, the selection may not be as vast as Mailchimp's. Nonetheless, Brevo's templates cover the essential needs of most businesses.

Contact management and segmentation

Mailchimp: Mailchimp provides strong contact management features, allowing users to segment based on various criteria such as location, engagement, and custom tags. However, the number of segmentation options varies by plan, with advanced segmentation available only in higher tiers.

Brevo: Brevo shines with its contact management system, which supports dynamic lists, complex workflows, and multi-channel segmentation (e.g., for email and SMS). The CRM functions provide additional opportunities for personalized campaigns.

Automation and workflows

Mailchimp: Automation in Mailchimp is user-friendly and sufficient for simpler tasks, such as welcome emails, birthday messages, and basic cart abandonment emails. Advanced automation, like behavior-based workflows, requires higher-tier plans.

Brevo: Brevo offers powerful automation options even in the free plan. This includes advanced workflows based on contact behavior, event triggers, and multi-channel automation (such as email, SMS, and push notifications). This makes Brevo a strong choice for companies needing sophisticated automation at a lower cost.

Analytics and reporting

Mailchimp: Mailchimp offers comprehensive analytics to monitor campaign performance, including open rates, click rates, and detailed engagement metrics. Higher-tier plans provide access to more advanced insights like predicted demographics and purchase likelihood.

Brevo: Brevo also provides strong analytics, allowing users to track the effectiveness of their email and SMS campaigns. The reporting is not as granular as Mailchimp's, but it includes the essential metrics and is well-suited for smaller teams.

Pricing and plans

Mailchimp: Mailchimp has a free plan with limited features and offers several paid tiers, each with progressively more functions. The paid plans are relatively higher-priced but come with additional features and support.

Brevo: Brevo offers a more generous free plan, including email and SMS capabilities. The pricing for paid plans is generally lower than Mailchimp's, with access to more advanced features at affordable rates, making Brevo a strong choice for budget-conscious users.

Integrations

Mailchimp: Mailchimp integrates seamlessly with various third-party tools such as Shopify, WordPress, and many CRM systems, as well as social media platforms. The platform is well-suited for businesses with a multi-channel marketing strategy.

Brevo: Brevo also offers integrations with several popular platforms like Shopify and WordPress, but its selection is somewhat more limited. However, Brevo does offer native integrations with fewer restrictions on SMS and WhatsApp.

Customer support

Mailchimp: Mailchimp's support is available via email and chat for paying customers, with phone support offered only on premium plans. The extensive help center and community forums are available to all users.

Brevo: Brevo's customer support includes chat, email, and phone options, even on some of the lower-priced plans. The support response is generally quick, and the help center is extensive and user-friendly.

Conclusion

	Mailchimp	Brevo
User interface	4/5	4/5
Features	3/5	4/5
Email Builder	4/5	4/5
Data Protection	3/5	5/5
Support	3/5	3/5
Price	3/5	4/5
Total	3.3/5	4/5

Both Mailchimp and Brevo are powerful tools, but each has unique strengths. Mailchimp is particularly strong in social media integration and provides a highly polished user interface, which might appeal to those focusing on email and social media marketing. Brevo, on the other hand, offers more extensive automation and multi-channel options, including SMS and WhatsApp, at a generally lower price. Ultimately, the choice depends on your specific requirements and budget.

References

https://mailchimp.com/de/help/
https://help.brevo.com/hc/de
https://www.mailjet.com/de/blog/email/die-erfindung-der-email/
https://earthweb.com/blog/how-many-emails-are-sent-per-day

Tags:

Marketing Automation E-Mail-Marketing

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