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Account Engangement Training
Introduction to Salesforce Marketing Automation Software
Duration: 1 day
Price: 1’960.- excl. VAT.
virtual or onsite
Pardot is Salesforce's B2B Marketing Automation tool that helps you grow your pipeline faster. This enables you to support your sales. We show you how to use Pardot optimally and effectively and guide you through the basic steps.
Learning Objectives & Content
- Teaching the basics
- Administration in Pardot
- Customisation of user roles
- Creation of marketing assets
- Segmentation
- Lead scoring & grading concept
- Automation of complex customer journeys
Target Group
- B2B marketers who already use Salesforce as CRM
- Power users with an interest in administration and automation
Requirement
- First experience with Salesforce products such as Sales Cloud, Service Cloud, Nonprofit Cloud
- Pardot in use or planned implementation
Your Lecturer
Sarah Schürch is Marketing Automation Specialist & Data Analyst. As a Project Manager, she supports our clients with data-based and automated campaigns. She is our expert for tools such as Salesforce Marketing Cloud Account Engagement, Salesforce Data Cloud and ActiveCampaign.
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