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ActiveCampaign Training
Introduction to ActiveCampaign Marketing Automation Software
Duration: 1 day
Price: 1’960.- excl. VAT.
virtual or onsite
ActiveCampaign is a super well-known tool for the entire customer experience automation. Besides marketing automation, it offers email marketing features, has an integrated CRM and includes integrations like Salesforce, WordPress or Shopify. It is used by customers with e-commerce as well as B2C and B2B companies. We show you the basics to use ActiveCampaign optimally and purposefully.
Learning Objectives & Content
- Account settings
- Key features (dashboard, contacts, campaigns, automations, deals, conversations, lists, site, reports)
- Email marketing and marketing automation
- Automation of complex customer journeys
- Sales automation
- Data Quality & GDPR
- Lead scoring
Target Group
Marketing managers and marketers who would like to implement or optimize ActiveCampaign for their company.
Requirement
- ActiveCampaign in use or planned introduction
- Know what is already being practiced in your company's digital marketing and social media marketing.
Your Lecturer
Sarah Schürch is Marketing Automation Specialist & Data Analyst. As a Project Manager, she supports our clients with data-based and automated campaigns. She is our expert for tools such as Salesforce Marketing Cloud Account Engagement, Salesforce Data Cloud and ActiveCampaign.
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